Search Results for: experiential marketing

WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and

Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

BURGER KING: launched MicroPets Pals this week, a new Kids Meal premium. The MicroPets Pals feature light-up eyes and interactive technology, which allows

Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They

UNILEVER MEXICO: has agreed to sell its edible oils and white fats business to a Mexican subsidiary of Associated British Foods Plc, for $110 million

Sandbox Marketing, LLC has sold its Core Tour, a nationwide action sports and music festival tour, to Pro Sports & Entertainment, Inc., owner, operator