Search Results for: experiential marketing

This week, in support of its new miniseries, 5ive Days to Midnight, the Sci Fi Channel is installing temporary live billboards in New York City storefronts. Yesterday, the graphic murder from the television show’s first scene was reenacted by actors in …

While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …

Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …

Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the …

PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you’ve got make sure both the bride and groom are happy walking down the aisle together.

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield

Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount

Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …

SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and