Don't underestimate the importance of test and control groups

If you're a consumer marketer, you're probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn't your

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among

The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What's becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce ...

According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark

Incentives and rebates are losing their umpf when it comes to influencing consumer decisions when buying a new car. While the average size of the cash rebates and incentives and the percentage of customers receiving them have both grown 10% ...

Students looking to buy consumer electronics say they are the ones in control of the budget and brand-buying decisions, according to an online survey of 300 junior and senior high school students conducted by InsightExpress. "Students are more educated ...

So here it is, the middle of August, and you've made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact