Search Results for: influencer marketing

  • Agencies

    Pagination Ping-Pong

    WHO DETERMINES what items go on each page of a catalog? Does it matter if it’s the catalog artist, the merchandiser or a marketing person? Does it sometimes

  • Cooking with Gas

    Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

  • Higher Learning

    Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

  • DIRECT Listline

    Multichannel News E-mail This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer

  • DIRECT Listline

    American Bar Association This newly managed file includes 300,000 members of the American Bar Association, the national voice of the legal profession.

  • DIRECT Listline

    Paws ID Pet Tag Buyers Midwest Direct Marketing, Inc. is offfering 158,611 affluent indivbidualas who have bought the protective Paws ID tags for their

  • Giant Leaps

    The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

  • DTC Ads Can Help With Doctors Visits: Study

    Direct-to-consumer advertising of prescription drugs can be an important and productive part of office visits, according to a new study by Market Measures/Cozint.

  • Brand Illusions

    The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

  • Over the Counter, Under the Microscope

    Suppose you’re the director of marketing in the consumer division of ABC Pharmaceuticals, which makes prescription and over-the-counter drugs. You’ve