List brokerage and management companies of all sizes are subject to market forces, just as tides rise and fall. In my more than 25 years as a list professional, I have observed numerous instances where former list industry heavyweights such as Greenfield Direct, Listworks, and the Kleid Co. melted down on short notice. Each of…
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?
According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.
Kinetic Marketing president Kim Painley is an expert when it comes to helping catalog retailers define their pay-per-click strategies, and she did a bang-up job talking with me about it Monday on MCM Radio (download or listen to the podcast here). ...
I love it when beloved pop culture icons have a sense of humor about themselves. And if they can use that funny bone to make a buck off their legacy, all the better. For a quick laugh, take a look at this Funny or Die clip starring Adam West. When ...
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities
In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes
Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn't have to worry about Black Friday.
Citi has launched a gift card design contest.