GARDENER'S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER'S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

Sears is showing its “softer side” in more than just ad slogans: It's getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

Let's Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

Walmart wanted to make a big splash for AC/DC’s new Black Ice release, their first studio album in eight years

& Gamble wanted to cut through the clutter and empower women with information, recommendations and the ability to sample a blend

Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.