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Chief Marketer This Week August 26, 2016
How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…
 
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Marketing to the LGBTQ Community: How to Get it Right
Jenn Grace, a gay marketing specialists, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community. More…
 
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5 Recent Major Moves to Leverage for Your Marketing Strategy
Lessons learned to apply to your own marketing strategy and campaign work. More…


Is it Love that Makes a Great Workplace?
What makes a great workplace? Is it the camaraderie? A great boss? Friday afternoon happy hours? The little dog that runs around the cubes? In a new survey, one experience that rose to the top again and again is the… More…
 
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Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.” More…


Selling an Idea to the C-Suite: a CMO’s Guide
Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda. More…

 
 
Job Opportunities

Sr Marketing Manager 2 - Product Marketing
GE Aviation, Austin, NA

Sr Product Marketing Manager
Current & GE Lighting, San Ramon, NA

Software Solutions Product Marketing Manager
GE Power, Beijing, China

Product Marketing Manager
Cadence Design Systems, Inc, Chelmsford, MA

CNA-HEALTH UNIT COORDINATOR Medical & Surgical FT (0.9) Days CHI Health Immanuel
CHI St. Luke’s, Omaha, TX

Senior Software Engineer - DevOps(CMW)
Hughes, American Fork, UT
 
Related Content

The B2B Loyalty Challenge
Many B2B organizations focus the lion’s share of their marketing efforts on acquiring new customers. But once those new businesses are in the fold, they fall short at creating loyalty. In this special report, discover how you can create loyal B2B brand advocates that buy again and again.

Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale.

 
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