Search Results for: content marketing

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here’s what that entails.

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.

The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.