Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.

Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 2, 2017 4 Pitfalls When Capitalizing on Nostalgia Marketing Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…   SPONSORED BY: The 2018 Ex Awards For more than a decade, the…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 15, 2017 How to Turn Holiday Bargain Hunters into Loyal Customers Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers. More…   SPONSORED BY: In this webinar, you’ll learn the…

JetBlue for Good Month features a contest for a chance at a free trip to a volunteer destination.

Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

Frito-Lay's The Spotted Cheetah fine-dining restaurant in New York City is serving all things Cheetos with help from celebrity chef Anne Burrell.