It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Tis' the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.

Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the media agency transparency plate and take responsibility too.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 Why Clean Marketing Data is Not Just for CIOs Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common. More… SPONSORED BY: Reach Over 1.4+ Million Active B2B Buyers with Seton & Emedco Contact…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2016 CMO’s Have a Role in Transparency Too Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the agency transparency plate and take responsibility too. More…   SPONSORED BY: Charting the…

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.