NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

In this special report, discover how implementing the right MarTech tools is the key to a successful content marketing strategy.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 18, 2016 Getting Smarter about Marketing Video Analytics Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result. More… SPONSORED BY: Charting the Changing Customer Journey Download…

Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 14, 2016 As a Marketer, Do you get Introduced as a Publicist? Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has…

Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2016 Automation Helps Vodafone Manage ROI Globally Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 11, 2016 A Vote for Charlie the Tuna is a Vote for Change Charlie the Tuna, StarKist’s official spokesfish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo. More…   SPONSORED…