Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 29, 2016 Chief Promo Marketer (1/3/16) More… SPONSORED BY: Powering Past Friction to Smarter Marketing View this on demand webinar to discover real-world examples of how break barriers for smarter marketing. SPONSORED BY: Improve Sales and…
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 22, 2016 Are you Fruity or Floral? Sephora Wants to Know Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level. More……
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.
Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.