"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.

Delivering a simple, smooth and safe application process for consumers can be challenging. It's important to able to do so without incurring additional risk or compromising security.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 20, 2016 5 Key Marketing Trends for 2017 Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry. More…   SPONSORED BY: Powering Past Friction to…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 16, 2016 Customer Data and Journey Still Trouble for CMOs: CMO Council Research This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets. More……

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 15, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More……

To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.