Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 20, 2017 2017 Influencer Marketing Changes to Be Aware Of To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.…
The road to B2B sales rarely—if ever—has just one stop. Prospects connect with brands at multiple touchpoints along the way before hopefully ending their journey at the point of conversion.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2017 There’s Room for Improvement in B2B Retention: Survey Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report. More… SPONSORED BY: Accelerate Your Pipeline Success…
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 17, 2017 Go Fish: Contest Casts Goldfish Snacks as Video Stars Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films. More… …
When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.
ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 13, 2017 Hasbro Takes Votes for Monopoly Game Tokens The "Monopoly Token Madness Vote" lets fans choose all eight tokens for the new Monopoly game that debuts in August. There are 50 to choose from, including…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED BY:…