Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 14, 2016 4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings) Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding. More… SPONSORED BY: Connecting marketers + agencies to…
Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.
At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 13, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.…
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
Download this buyer’s guide of best practices to consider (and red flags to avoid!) while purchasing B2B contact data for net new leads.
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?