Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications.

Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.

As we wrote out our predictions for the upcoming year, one question kept creeping into our mind - "Will this year be a good one?" Saying this company might go public or this vertical might not tells the affect but not...

In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift

Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

In this week's Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not...

Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient