OgilvyAction has named Gareth Ellen director of the North American digital activation team, effective immediately.

A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, "The Economics of Giving It Away," which tries to tackle (in non-book form) one of the more difficult challenges...

Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products

The big purple reptile stomps through town, demolishing buildings as tall as he is, sending plumes of water and flames into the air, tossing delivery

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

Back in the early '50s, when television was starting to eat Hollywood's lunch in audience numbers, someone thought up the slogan, Movies are better than

I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the

Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve...