Marketers must observe their buyers' online behavior – or digital body language – to know when a prospective buyer is ready to interact with sales. Here's where the art of lead scoring comes into play

Here's nine steps to get you back on track with your luxury brand marketing

J. Crew Group Inc. has eliminated 95 positions and is trimming catalog circulation. Coverage and The Analyst's Take follow.

Tax brands are going after young filers with integrated campaigns

Intrigue, don't interrupt, is the new approach to getting people to try your brand

Marketers must be able to idenfity advocates and measure impact, or word of mouth won't work. Here's how to bring hard, quantifiable data to program evaluations.

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It's true. Q1 2009 has ushered in the year of the flogs...

E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

As media expands and becomes more addressable, resource allocation to each media decreases, inefficiency increases, as does pressure for measurability. Which means this is why marketers still are in the infancy stages of truly understanding and optimizing their investment across all media

With apologies to Don Henley,