Quick Twitter Tips from Guy Kawasaki
Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking
Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking
THE MAGNIFICENT SEVEN When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing
When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns
Shopper marketing can help improve sales in a tough economy. Here are a few examples
EYE ON THE CUSTOMER If you want to know what customers are thinking, just ask them. That's what the National Retail Federation is doing in a new partnership
Most consumers' shopping habits change to some degree in a recession. They put off replacing the car, don't buy that extra handbag or pair of shoes, and
Helpful Hintstwitter Twitter, Don't Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted
Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts
WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST
Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.