View Web Version | Add to Safe Sender List Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 21, 2013 Testing: Training Post Announcing the 2012 PRO Awards Winners | Best Promotional Marketing Campaigns Mattel Uses Web to Boost Retail Sales and Bond with Collectors 5…
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
View Web Version | Add to Safe Sender List Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 19, 2013 CM Listline Special Report: B2B Big Data Integration CM Listline Special Report: B2B Big Data Integration Consumer Wariness for Sharing Data Grows: LoyaltyOne Consumer Wariness for…
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.
Daily deals have been battered by nightmarish stories and the struggles of the industry’s two leading players, Groupon and LivingSocial. But in the midst of what seems like a valley leading to certain death, stakeholders that are fond of daily deals can take courage, thanks to a recent study from Constant Contact. The company surveyed…
In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will…
If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.
No more is the digital world a place where consumers have to be, but rather a space that they love to be in.
Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.