Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines

The Association of Volleyball Professionals last week announced that McDonald's, Gillette, Wrigley's and Nature Valley have signed on as tour sponsors

Few sports were hotter than beach volleyball in the late 80s and early 90s. Considered the next big thing when it made its debut at the Atlanta Olympics

Bud Family last week announced that it soon will be "Open for Summer." From Memorial Day through Labor Day, Budweiser will run three P-O-P summer holiday

Sometimes, it's beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It's the grand daddy of sporting events, it's advertisers' moment to shine,

Anheuser-Busch, St. Louis, last week announced a multi-year extension of its marketing partnership with the National Basketball League. The Bud Light

I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.'s fifth annual MGD Blind Date sweepstakes. The concert

George Leon has been very busy saying no. The senior vp-global promotions at Sony's Columbia Pictures said it twice for each time he said yes to partners

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult