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Sometimes, it’s beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It’s the grand daddy of sporting events, it’s advertisers’ moment to shine,

Anheuser-Busch, St. Louis, last week announced a multi-year extension of its marketing partnership with the National Basketball League. The Bud Light

I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.’s fifth annual MGD Blind Date sweepstakes. The concert

George Leon has been very busy saying no. The senior vp-global promotions at Sony’s Columbia Pictures said it twice for each time he said yes to partners

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

Hollywood has always loved a great car. Now carmakers are playing studio execs themselves to expose their cars to a wide audience through their own films,

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN’T. Judges for PROMO’s own PRO Awards were impressed with strategy they saw in the 45 finalists

Editor’s Note: The following is part two of an article detailing the development of mobile marketing campaigns. After looking at vehicle design in March

1 McDonald’s Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald’s has gotten from its use of the