Chief Direct Marketer View Web Version September 10, 2014   Making Your Creative Pop: 4 Steps "Make it pop" is one of the most common—and infuriating—questions creatives hear. Here's four essential steps to get it right from the start and help you fill that request for clients, before they even ask,  More… SPONSORED BY: Free…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 05, 2014   Marketers Contributing More to Sales Pipeline A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads. More… SPONSORED BY: Guess who’s powering the future of email marketers?…

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 4 2014   Six Tips for Better B2B Social Marketing What's more important, content or context? Do your contacts at LinkedIn want to see your wedding photos? What's the best way to go global? Here’s what some of the experts…

Chief Direct Marketer 9-3-14 View Web Version       September 3, 2014   Emails We Love: Back to School Round-Up Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox. Here's how we graded some recent back-to-school email efforts from…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 2, 2014   Marketing Apps Get Users Engaged Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes. Learn how these apps can boost user engagement and your ROI. More… SPONSORED BY:…

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 25, 2014 Why Social Media Influencers are a Valuable Asset for Your Brand Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips. More… SPONSORED BY: Attend DMA2014’s Strategic Summit…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 29, 2014   Biting Into Burger King’s Tim Horton’s Deal, Eh Will Burger King make Tim Horton's less Canadian? On the Big Fat Marketing Blog, we round up some of the best coverage on the acquisition and share our…