Chief Direct Marketer View Web Version August 27, 2014 Four Features Every Product Demo Should Have You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it. Here are four things your product demo needs to…
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
Best practices to improve the "selfie" value of loyalty programs, like Panera Bread's "startling" reward.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 22, 2014 Mobile App Users Consume Majority of Digital Media Apps today are driving the majority of media consumption activity, a new report claims, now accounting for 7 out of every eight minutes of media consumption on mobile devices. On…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 21, 2014 Experian on Improving Email Marketing ROI A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance. More… SPONSORED BY: Reach Prospects…
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
Chief Direct Marketer View Web Version August 20, 2014 What the FTC L’Oreal Settlement Means for Beauty Advertising The FTC made a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products this summer. Learn what it can mean for other marketers in the cosmetics…
CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 19, 2014 2014 MARC Awards Winners Announced The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions. More… SPONSORED BY: WHITEPAPER Build Customer Loyalty through Email! See…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 12, 2014 American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission. More… SPONSORED BY: Attend DMA2014’s Strategic…