Five Strategies to Selling Your Boss on Social Media Spending
CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement. Here's five ways you can convice your boss of the benefits of investing in social. More...
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Tip Sheet: Online Video
In this Chief Marketer Tip Sheet, learn how Red Roof Plus+ combined online video with an experiential marketing tour, ways you can successfully incorporate video into email promotions, 8 ideas for better video content across all screens and more. More...
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Facebook Ads Getting Pricier
It's getting more expensive to buy ads on Facebook, with the social network's total ad impressions declining by 25% and its ad revenues rising by 67%. More...
The Multichannel Path to Purchase
In this Chief Marketer Special Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI. Learn the importance of direct mail in a web world, ideas for connecting offline and online strategies and more. More...
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Chief Data Marketer
On Tap for Marketing Automation: Better Analytics
Marketing automation vendors know that marketers are looking for better analytics functionality, and they're listening, according to new data from a study from Raab Associates. More...
Bridging the Sales-Marketing Gap
Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. More...
B2B LeadsCon and LeadsCon NY: Speaker Previews
The time is here: B2B LeadsCon and LeadsCon NY begin tomorrow in New York. Check out these preview articles and interviews with featured speakers from the event, featuring programming co-created by Chief Marketer. . More...
Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Save the Chimps and Studio Live Design. More... |
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Job Opportunities
Marketing Manager, Business Ventures and Innovation
NORC, Chicago, IL
Digital Marketing Manager
CMA Consulting, Kansas City, MO
Marketing Manager - Search Engine Marketing
BuySeasons, Inc., New Berlin, WI
Marketing Manager
Natural Products Association, Washington, DC
Development/Marketing Director
Rogue Valley Chorale Assoc., Midford, OR
Community Marketing Director
Magnolia Heights Assisted Living, Spring, TX
Marketing Manager - Fluid Power
Bosco-Hubert & Associates, Florida
Field Marketing Manager
Teaching Strategies, LLC, Bethesda, MD
Marketing Manager
Clarins USA, New York, NY
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Personalization is the Key to Post-Holiday Campaigns
This holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually.
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The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.
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