Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don't seem well-suited to direct marketing. Pharmaceutical

Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five

Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

Consolidation leaves CPG leaders in control of more brands as retailers watch for a loyalty marketing assist.Retailers could get more of a good thing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and

US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year - and only once a year - Manhattan

FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year's software review, DIRECT looks

There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn't make enough Caravans and