Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 17, 2017 11 Tips to Sprinkle a Little Glitter on Holiday Marketing Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works. More…     5 Marketing Trends to Bet On in 2018:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 16, 2017 Medidata Builds B2B Branding Platform on Hope A branding platform centered on creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 14, 2017 Masters of Martech New special report: how leading brands like Johnson & Johnson, Purina Animal Nutrition and National Instruments are using martech to manage data and drive success More…   SPONSORED BY: A Free Webinar On Artificial Intelligence For Marketers Join…

Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 10, 2017 Intel Holiday Campaign Plays on Gift Giving As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons. More…     The Marketing Technology Conference of the Year LIMITED SEATS…