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Five Tips on Getting More Value from Martech

|  by Tracy Currie

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Chief Promo Marketer 12-12-17

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 12, 2017 Customer Loyalty: Three Tips to Earn It and Keep It Don't let holiday shoppers go astray. To maintain customer loyalty, here are three tips for retailers to apply today. More…   SPONSORED BY: 5 Marketing Trends to Bet On in 2018:…

CM This Week 12-8-17

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 8, 2017 Take a Spin through the Year's Best Auto Activations Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others. More…     5 Marketing Trends to Bet On in…

5 Social Video Marketing Mistakes

|  by Ben Legg

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

Chief Business Marketer (12/7/17)

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2017 GE Digital Stays on Top of Martech Trends Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. More… SPONSORED BY: Reach Highly Responsive…

25 Ways to Communicate With Customers at Christmas

|  by Natalia Selby

By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.





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