Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 1, 2017 Better Webinars in 2018: 10 Tips Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event. More…     A…

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Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 28, 2017 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More…   SPONSORED BY: A Free Webinar: 10 Common Webinar Mistakes To Avoid In 2018 On Thursday, December 7,…

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 21, 2017 Improving SEO: How to Set Up a Diverse Link Profile Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.  More… SPONSORED BY: 5 Marketing Trends to Bet On in 2018:…