Bollman Hat Co. & Cloud-Based Optimization
Online hat retailer Bollman Hat Co. has seen a 20% year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions. More...
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Target's New Mobile App Maps Stores
Just in time for Black Friday, Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find. More...
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Boosting Push Messaging Potential with Segmentation
If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool. Learn how you can target your audience with messages that will be welcomed and not scorned. More...
Holiday Catalog Watch Week 1: Batman Chess, Anyone?
What's hitting your mailbox this holiday season? On the Big Fat Marketing Blog, we begin a weekly round-up of holiday catalog mailings, featuring American Girl, Oriental Trading and more. More...
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Chief Data Marketer
What Data Modeling Approach Is Best For You?
There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model. Discover what factors and tactics you should consider for your organization More...
Five Ways to Win Customer Loyalty
Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. More...
Emails We Love: Parting of the Ways
How painless—or painful—is your company's email unsubscribe process for consumers? We take a look at how over 20 companies handle their unsubscribe process. More...
Chief Marketer Listline Nov. 18
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Magellans and Catherines. More... |
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Job Opportunities
Marketing Manager
London Universities Purchasing Consortium, London, UK
Industry Group Marketing Mananger
Moss Adams LLP, Seattle, WA
Sales and Marketing Manager
Sagora Senior Living, Abilene, TX
Marketing Manager
Kraft Enterprise Systems Inc., Brentwood, TN
Local Marketing Manager, Fragrances
Coty, New York, NY
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