We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 11, 2014   5 Do’s and Don’ts For Social Media Training Your employees are out and about on social media. But do they really know how you want them to represent your brand? Here are five do’s and don’ts for…

Chief Direct Marketer View Web Version December 10, 2014   Four Critical Success Factors for Omnichannel Marketing True omnichannel marketing requires thinking differently about people, processes and technology. Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy. More… SPONSORED BY: Ensure TCPA compliance with over…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 08, 2014   Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 05, 2014   Content Personalization & Online Success The ability to personalize content is becoming fundamental to online success in marketing, according to research from Ecoconsultancy and Adobe. More… SPONSORED BY: B2B Big Data Turn big data into an…

Chief Direct Marketer View Web Version December 3, 2014   Mobile Fuels Cyber Weekend Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday. More… SPONSORED BY: Harts Energy:  Your Key Decision-Makers from…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 2, 2014   Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location. The personalized attention is boosting ROI and increasing customer transactions. More… SPONSORED…

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 24, 2014   Top 4 Content Marketing Trends For 2015 Learn what content marketing trends B2B marketers need to be on top of in 2015, including personalization, leveraging live events and reusability across multiple platforms. More… SPONSORED BY: The…

Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add [email protected] to your address book or your safe sender list! Click Here for more details. View Web Version December 17,…