Telemarketing doesn't have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.

The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices

Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network...

Brands don’t get to be 160 years old without being adaptable. Lou Paskalis, American Express’s vice president of global media, content developing and mobile marketing, offers a double handful of considerations for companies—established and emerging—entering the mobile space.

Learn three things that customers don't want from your loyalty programs

It’s not as though we don't spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so...

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page