Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 4, 2018 View From the Top What are the biggest challenges—and opportunities—facing marketers in 2018? Chief Marketer shares the thoughts of 20 leading B2B and B2C CMOs in this special report. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the…

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 2, 2017 4 Pitfalls When Capitalizing on Nostalgia Marketing Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…   SPONSORED BY: The 2018 Ex Awards For more than a decade, the…

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 21, 2017 The 2017 B2B and Martech Top 10 Happy Holidays! Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious Tech Buyers Contact John…

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 15, 2017 How to Turn Holiday Bargain Hunters into Loyal Customers Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers. More…   SPONSORED BY: In this webinar, you’ll learn the…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 14, 2017 What Do Marketers Really Want? Let's talk. How can you get c-suite buy in? What works to bridge the sales and marketing divide? Respondents to Chief Marketer's 2018 B2B Trend Report tell us what is on their mind in this new…