Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 25, 2018 Q&A: How Intel Is Getting Inside B2B Customers’ Minds Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.…

Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.

Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 23, 2018 New Website Helps Planet Fitness Strengthen Engagement Planet Fitness is exercising a revamped website strategy to encourage sign-ups from everyone who resolved to get in shape for 2018. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great Webinar…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 How To Spot Un-Authentic Influencer Content With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More…   SPONSORED BY: A Free Webinar: 10 Tips…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 PGA Sponsorship and TV Campaign Boosts Sentry’s Profile A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power…

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.