Q&A: Tina Wung on the Future of Martech & Media Investments
Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.
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3 Capabilities CMOs Must Build to Transform Marketing
In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.
Chief Business Marketer (2/1/18)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 1, 2018 You Need People to Power Technology: Brinker At the recent NEDMA MTech Summit, Scott Brinker discussed why it is crucial to hire the right team to power marketing technology investments. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great…
Q&A: How Intel Is Getting Inside B2B Customers’ Minds
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
Chief Promo Marketer 1-30-18
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 30, 2018 KFC's New CMO on Reba, AI and What Keeps Her Up at Night Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More……
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
13 Tips for Creating More Useful B2B Content
There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
3 Ways Sports Marketers Can Improve ROI
With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.
CM This Week 1-26-18
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 26, 2018 3 Ways Sports Marketers Can Improve ROI With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports. More… …