The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 9, 2018 How to Make GDPR Work for Marketing Teams The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes. More…   SPONSORED BY: New Action Steps for…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 8, 2018 7 Ideas for Interactive B2B Email Marketing Interactive B2B email is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating…

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 6, 2018 Top Trends in Audio Branding Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's 10 audio trends to watch. More… SPONSORED BY:…

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 2, 2018 KFC's New CMO Chats About Reba and the New Campaign Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More…   SPONSORED…

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.