Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer January 25, 2018
Q&A: How Intel Is Getting Inside B2B Customers’ Minds
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more. More…
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Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR). More…
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13 Tips for Creating More Useful B2B Content
There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets. More…

Google’s Algorithm Updates Dive Bomb Local Businesses
Businesses hoping to gain or retain a spot in organic search may find it more difficult after two algorithm updates by Google that have had significant effects on local businesses. More…
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Tips for Great Webinars in 2018
Creating better webinars to engage prospects and generate leads is at the top of many marketers' list of 2018 resolutions. Are you ready to make it happen? More…

 
 
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Related Content

View From the Top
Learn what 20 leading CMOs think are the top B2B and B2C challenges in 2018 in this new interactive special report. 

2018 B2B Lead Gen Outlook 
Read this latest B2B lead gen, nurturing and conversion trends in this new Chief Marketer special report. Sponsored by Informa Engage.

 

 
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