Hispanic Marketing Can Be Eventful
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated
James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing partners
Sony and Warner Home Video are taking a promotional blueprint that's worked well for them in the U.S. across the Atlantic. In the first joint European
The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn't the prime buyer at the lipstick counter. It's her older sister, married
Looking to tap into new sales and marketing avenues on the Internet, Kimberly-Clark last month struck a deal giving it a direct pipeline into online grocer
Omnicom Group, New York City, acquired custom premium manufacturer Adpac Corp., Elk Grove, IL, for an undisclosed amount, and will align the business
For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,
What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees
Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,
Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration