Judging by studies from both Forrester Research and Jupiter Communications and a host of horror stories from this past Christmas, the No. 1 problem with

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

brooklyn Union has found a major new lead-generation tool - an online business reply card connected to its Web site. Web responses accounted for 10% of

The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans

Utah, today, becomes the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court. affirmed the five-year-old federal

Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing

myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

Mailing list brokers are not comfortable working with e-mail service providers - and the feeling is mutual. Their differences came out last month during

egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of