DMA-FTC At Odds Over Internet Privacy Rules
Blasting the e-commerce industry for inadequate self-regulation of online privacy protection, the Federal Trade Commission has demanded Congress enact
Blasting the e-commerce industry for inadequate self-regulation of online privacy protection, the Federal Trade Commission has demanded Congress enact
The U.S. needs a strong governmental commission to protect personal privacy because private safeguards are insufficient, Fordham University Law School
For the second consecutive year, Millard Group Inc., Peterborough, NH, and ActivMedia are conducting a survey among direct marketers to determine how
BankDirect (www.bankdirect.com), an online bank based in Dallas, has chosen Internet media and data marketing company Avenue A Inc. as its online media
InfoUSA, Omaha, NE, has acquired Getko Direct Response of Canada from Cendant Corp for $1.6 million.Getko, a Canadian list and data processing supplier,
(MarketingClick) A bipartisan proposal in Congress would require parent's written consent before companies can collect elementary and secondary school
Direct marketers squirmed along with the rest of the world yesterday as an Internet virus known as the I Love You bug, disrupted business. While some
Following a series of incidents in which direct marketers exchanged information about Representative Joe Barton (R-TX), along with his subsequent experiences
Acxiom Corp. and AZ Bertelsmann Direct have signed an agreement to jointly provide international marketing data and information services to the European
New Page 3 James Bond always draws a crowd. Nineteen films into the series and counting, MGM never seems to have a problem attracting blue-chip marketing