It's often said there are two things in life that can't be avoided: death and taxes. But a third inevitable item also should be added to that list: direct

independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.

Tell me if this doesn't sound like a description of your company. You market a variety of products and services to a large customer database using all

Direct mail is getting more personal. And you can thank your printer.In keeping with the general growth of one-to-one marketing and the demand for more

Cataloger/e-tailer Hanover Direct Inc. will allow start-up I-Behavior Inc. to solicit its customers for a new co-op database. Hanover is the first marketer

E-mail is looking more like snail mail every day.While many marketers continue to determine e-mail success rates solely by clickstream or "eyeball" data,

as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight - it has five state attorneys general

There's a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically

ACNielsen, Stamford, CT, has launched "My Nielsen//NetRatings," an information delivery system for Internet audience measurement and analysis. The service

Two high-profile banking privacy bills were voted on Wednesday by the California Senate Finance, Investment and International Trade Committee. One bill,