e-tailing: Making Light of Prospecting
TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer
TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer
Time Life Profiles, a new list managed by Millard Group Inc., is comprised of book, music, and video product buyers enhanced with geo-demographic data
Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The
How would you like to lose your single largest data source in one fell swoop?That's what student list marketers will face June 1 when the Shelby Amendment,
when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media
New software can put the edge on your marketing strategyWhat are campaign management tools? What do they do, and who needs them?Campaign management consists
With an infusion of millions of dollars, Supermarket of Savings has launched a number of initiatives as part of a major restructuring following its Chapter
More than 80% of the 16.5 million adults who manage personal investments online also access and spend money on entertainment-related Web sites, according
It took Dodgeville, WI-based apparel retailer Lands' End seven years to build its corporate sales division to a $140 million operation, but only three
Thirty-four percent of investment company representatives surveyed said they provide customer information to nonaffiliated third parties, either for joint