Targeting a customers' needs can improve a company's opportunities MOST OF US have been involved in the planning, development and/or use of at least one

How to determine exactly what you're testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

Amazon.com has revamped its privacy policy, and is contacting its entire 23 million-customer base via e-mail regarding the changes."We value the trust

Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started

Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered

British direct marketers debate privacy and e-mail IF YOU'RE GOING to solicit and use e-mail addresses, you'd better do it right. In the United States,

National Geographic National Geographic's 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

IT'S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it's an ever - changing - and growing - list, here are some of my favorites.

Direct Media hopes that the dual appeal of transactional data and low pricing will drive clients to join its Business Mailers Alliance cooperative database.The