Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive

They beep, they buzz, they ring, they vibrate - everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,

Increasingly clever promotions don't always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand

Marketers are slowly - but not always surely - beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the "essence of Mom" among African-Americans,

Hotel meshes data across properties THE PREFERENCE of a smoking or non-smoking room, and which daily newspaper a guest enjoys may not seem like key business-building

Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data

Valassis Communications, Inc., the Livonia, MI-based newspaper freestanding insert and direct mail marketer, has joined forces with VNU Marketing Information,

Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.