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Tech Trading

|  by Chief Marketer Staff

YOU'D THINK most companies would want to keep their research and development work top secret. But in today's relentless quest for more profit centers,

E-MAIL MAKES THE A-LIST

|  by Chief Marketer Staff

DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from

ONLINE MARKETING

|  by Chief Marketer Staff

Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic

BACK TO BASICS

|  by Chief Marketer Staff

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just





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