Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching

Mary Jo Yafchak promoted to ceo of AccuData America and Alvion Technologies, Inc., Cape Coral, FL. Elsewhere, former vp-business development Paul Theriot

Despite the Internet's best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

Changing Times How's this for a wake-up call? One morning you show up at work to find that your company has been acquired, or that your boss has been

Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There's a new segmentation tactic in town,

A communications company leverages its relationship with a local sports teamIT'S HARD TO BEAT HOCKEY FANS' relentless devotion. New York Rangers fans

InfoUSA Inc. has eliminated 325 jobs and significantly reduced its online activities. The Omaha, NE database marketing company also cut 63 positions at

Metris Companies Inc., Minnetonka, MN, promoted Pat Fox to executive vice president, business development. He had been senior vice president.Estee Marketing

BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you're doing what you've been doing.There are

E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that