Bashas' Supermarkets' card rewards customers IS A "THANK YOU" all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

Association's CEO argues that ARM's policy would hurt DMers APROPOSAL for e-mail marketing regulations in Great Britain has drawn sharp criticism from

Larkspur Hospitality brings analytics to hotel guest surveys IF A COMPANY only relied on feedback from customers who were either delighted or infuriated,

By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the

january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as

A little U.K. shop won a big award with a bright idea.London-based promotion agency Davies Little Cowley Fiddes took home the first-ever Grand Prix prize

Pre-paid phonecards remain a valuable marketing tool.When airports nationwide were hit with major delays last summer, Lufthansa Airlines staffers gave

San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi's private-label

Breakfast Barkeeps Working professionals grab a granola bar in a dash out the door, while families munch waffles or cereal at the kitchen table, right?So

Promotion participants are migrating to the Internet. But traditional marketing tactics are still what's driving them there.Perhaps a day will come when