DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don't hold your breath.Some DMers

Wedding registry's live chat brings the customers back The Wedding List, a gift registry company, borrows marketing tactics from the new and old economies

With Jonathan Bulkeley An Internet "veteran" discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

HookMedia Inc., Boston, appointed Barry Lowenthal managing principal of its New York office. He launched the digital media management and data analysis

1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

"I NEED TO RETURN a monitor that's stopped working," I told the catalog company's technical support rep on the other end of the line. "The catalog says

Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but "My Kind of Town" is taking on a whole new meaning to those involved

Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

A potpourri of data appearing this February in PROMO's sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with