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Spectra Spotlight

|  by Chief Marketer Staff

Lip Remedies Winter is tough on lips - and therefore prime time for balms, coatings, and other remedies. Upscale suburban and working class/rural adults

Preparing a Safety Net

|  by Chief Marketer Staff

The Web provides a Wide World of promotional opportunity - but also a new window of peril.It is wonderfully ironic that the once-insignificant dot is

Down on the Pharm

|  by Chief Marketer Staff

Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,





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