Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 21, 2018 Smart Ways to Harness the Power of Testing in B2B Email Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential. More… SPONSORED BY: Free Webinar: Taking Direct Mail Digital…

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership March 20, 2018 How to Avoid MarTech Burnout: 7 Tips Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout. More… SPONSORED BY: Submit Your Entry To Win A 2018 PRO Award! It's time to submit your game…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 16, 2018 Vans Skateboarding Clinics Celebrate Girls The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall. More…   SPONSORED BY: Submit Your Entry To Win A 2018 PRO Award! It's…

Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 15, 2018 Smells Like B2B Team Spirit Why is sales and marketing alignment is such a challenge? In this special report, discover ideas for getting your teams on the same page for improved engagement and ROI.  More… SPONSORED BY: Gain Access to a Strong…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 13, 2018 Future CMOs What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More…  …