By learning how to measure events marketers can justify their expenses to the C-suite.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Digital is reimagining and reinventing every aspect of how businesses operate.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 9, 2018 3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award With the call for 2018 PRO Awards underway—the deadline is March 15—I took a look back at this exceptional campaign to ferret out what made it so spectacular.…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 8, 2018 Chief Marketer's 2018 Future CMOs What does it take to be a CMO in today's marketing world?  In this new special report, Chief Marketer profiles 10 C-suite stars of tomorrow. More… SPONSORED BY: The PRO Awards Is Accepting Entries Through March…

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.