Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More…   SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 5, 2018 Grant Thornton Teams With PGA for TV Spot Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler. More… SPONSORED BY: Free Webinar On Demand: New Action…

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

Distributed marketing requires careful alignment across the organization. Here's 6 ways to make it happen.

CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.